Kids always asking for the sugary cereals?

May 07, 2014
Nantucket Learning Group


Can’t make it through the cereal aisle without your children reaching for the Captain Crunch or the Trix cereals? 


They got you!

The companies do this on purpose.


The companies want to attract the eyes and attention of younger children.

The downward angle of the gaze, tested by Cornell University Food and Brand Lab was seen on over 75% of cereal boxes.

“In a study of 65 cereals in 10 different grocery stores, Cornell researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals—the average height for children’s cereal boxes is 23 inches versus 48 inches for adult cereal. A second key finding from the same study is that the average angle of the gaze of cereal spokes-characters on cereal boxes marketed to kids is downward at a 9.6 degree angle whereas spokes-characters on adult cereal look almost straight ahead.” 
Cornell University Food and Brand Lab 

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